Wholesale · Perth metro
Wholesale produce supplier for Perth grocers and retailers
Independent grocers live and die on how the display looks at four in the afternoon, not at seven in the morning. You get the same top-grade buy the restaurants take, in retail-ready cartons, plus the weekly note on what to push and what to leave alone.
Build an order and get a quote Open an account
Cut-off 9pm the night before delivery · delivered Monday to Saturday
Buy on grade, sell on appearance
Shrink is the number that decides whether a produce department makes money. Buying a grade down looks cheaper on the invoice and costs more at the bin, because the last third of the case never sells. We buy one grade — the one restaurants accept — so what you put out holds its look through the day.
Retail-ready cartons and honest counts
Lines come in the pack size that makes sense on a shelf, counted as described. Where a carton is a count rather than a weight — twelve heads of cos, a tray of twenty avocados — that’s what’s on the list and that’s what arrives.
The weekly note is worth more to you than to anyone
You’re the account that can act on market movement fastest. If cauliflower is cheap and excellent this fortnight, you can build a display around it and move volume; if lettuce took rain damage and prices are up, you can hold off rather than discounting damaged stock. That note goes out before the cut-off each week.
A midday window for restocking
Grocers usually take the 9am to 12pm window so the morning rush is done and there are hands free to face up. Choose the days and the window when you open the account.
Order smaller and more often, not bigger and cheaper
The instinct when a line is cheap is to buy a week of it. For produce that is usually the wrong call: the price advantage is a few dollars a carton and the cost of the last unsold third is the whole margin. Three deliveries a week at the volume you actually turn over will beat one big drop almost every time, and because delivery is included in the metro run there is no freight penalty for ordering that way.
It also means the display is built from produce bought two days ago rather than six, which is the difference a customer notices without being able to name it.
What we will tell you not to buy
A supplier who never talks you out of a line is selling, not supplying. If zucchini is out of season here and the interstate fruit is expensive and ordinary, we will say so — you are better off with a cauliflower display that week. Over a year that costs us a few cartons and saves you far more in produce you did not have to mark down.
What grocers & retail accounts get
- Retail-ready cartons
- Weekly price movement note
- What’s good, what to avoid
- Midday window for restocking
Questions
Grocers & retail — the things people ask
Do you supply independent supermarkets and fruit shops?
Yes — independent grocers, fruit and vegetable shops, delis and independent supermarket banners across the Perth metro. If you’re reselling produce rather than cooking it, this is the right section.
Can I order retail-ready pack sizes?
The list is built on wholesale units that work on a shelf: cartons by count where count matters, bags and boxes by weight where it doesn’t. Tell us if you need a different pack and we’ll tell you whether it’s something we can do properly.
How do I know where produce was grown so I can sign it correctly?
The growing region is shown against every line when you order and printed on every docket. That matters more for retail than for anyone — your signage is a representation to a consumer, and it has to be accurate.
What happens with short-dated or damaged stock?
Tell us and it’s credited. We would rather carry a credit than have you discount produce that shouldn’t have left the market.
Start with one order.
Apply for an account and we’ll usually have you ordering the same day. Judge us on the first delivery.